FACTORS AFFECTING BRAND LOYALTY ON IMPORTED INSTANT NOODLES PRODUCTS MEDIATED BY BRAND TRUST
نویسندگان
چکیده
Imported products that are often favored instant noodles, there is also an urge to immediately try and buy these in line with current trends. The research was carried out the aim of knowing brand loyalty imported noodle trust as a mediation which influenced by variables experience, perceived value, association, awareness. sample this Millennial/Y/Z generation Batam City, 408 data. Furthermore, processing data will utilize SmartPLS 3.2.9 software. finding study showed has direct effect trust, while association awareness were not. test shows positively significantly experience indirect results through only succeeded mediating on loyalty, other did
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ژورنال
عنوان ژورنال: Jurnal Bisnis dan Akuntansi
سال: 2022
ISSN: ['1410-9875', '2656-9124']
DOI: https://doi.org/10.34208/jba.v24i1.1290